That’s How They Get You

Consider the below picture. At first look, the actual cupcake looks a lot like the ones shown on the box. But it isn’t.

Cupcakes

It’s subtle, but look at the curvature of the top of the cupcake. The real one is basically flat, the ones on the box picture are pleasingly rounded. They have such a nice hump because they have such a generous portion of filling that it’s practically bursting with shiny caloric pleasure. The real cupcake, being flat, cannot hold quite as much filling. The amount of filling contained in the actual cupcake is enough to please a midget grasshopper, but nothing bigger. We don’t buy these anymore.

4 thoughts on “That’s How They Get You”

  1. I laughing inside as I imagine all the hard work you went through to take that picture. Finding the cupcake that was just rightly flat. Setting up the little stand to put the cupcake on, Meticulously fixing the color & exposure in Photoshop. And Mrs Muttrox shaking her head the whole time. Ha ha ha ha ha!

  2. I’ve moved away from those. I now have Snack Pack pudding. I never like pudding as a kid, but I’ve taken to it again as a parent. The stuff is great. Pudding rules! It’s only 100 calories, yummers!

  3. What’s with the strategy of producing low-calorie cupcakes in the first place? I’m flabbergasted that it seems to work.

    Isn’t anyone else on the page of “if I’m going to eat cupcakes, I’m going to spend the calories to have a real friggin cupcake”?

    This is like marketing a hybrid Lamborghini….

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